The quality that goes into pre- and post-production of a video influences its overall impact on viewers. Videos that look unprofessional tend to lose the attention of most viewers. If the video is for marketing purposes, its quality reflects the company itself, including its products and services. It draws a narrative that the business delivers poor quality to them.
On the contrary, high-quality videos increase viewer retention as well as their trust. They also boost the image of the company, along with its products and services. Ultimately, they represent the business well, contributing to their credibility and reputation. It is necessary to hire a professional video production company to maximize the value of your money.
Believe it or not, viewers can tell the difference between professionally produced videos and even well-created amateur videos. There are undoubtedly noticeable differences between amateur and professional video production. This article sums up four ways to tell the difference.
The Differences
Nowadays, equipment isn’t everything when it comes to making videos. In a world full of smartphones and user-friendly video-editing programs, people extensively utilize these resources to shoot their videos. Despite this convenience, there are still a lot of skills involved in creating professional-looking videos.
Without appropriate experiences, viewers can instantly pick up the differences. That said, here are the differences between professional and amateur video production:
Audio Quality
Average viewers may notice when the video’s sound quality isn’t clean and crisp, which immediately indicates amateur production. This detection is mostly due to non-professional videos lacking enough equipment, such as external microphones that eliminate irreversible ambient noise.